It is generally true that "bigger is better", in the sense that the bigger an ad a business has, the more times the business gets selected by directory users as a company to call.

• 82% chose a business with a display ad
• 18% chose a business with just an in-column ad or listing

• 6.3 times as much attention as a half page
• 11.9 times as much attention as a double half column
• 71.4 times as much attention as a double quarter column

According to a study conducted by ARC, an overwhelming majority of directory users believe the SIZE of an advertiser's ad conveys an image of their business. *

• The business is financially sound
• The business tries harder
• The business is large in size

* These ad size studies were conducted by Advertising Research Corporation (ARC)