Advertising
Print Advertising
Internet Advertising
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Print Advertising
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Tips on Advertising
Ad Content
 The telephone number is the most important piece of information.
Techniques that ensure easy location of the phone number include:
- Incorporating large bold type
- Enclosing numbers in a box
- Using color to highlight
- Placing phone number at the end of an ad
The phone number should be prefaced with a "call to action."
Call, Call Now and Call Today are terms that generate this action.
Color increases visibility of your ad:
- Captures attention
- Conveys prestige
- Creates impact
Facts that Influence Service Buyers
- Reliability of Your Firm
- Years in business - "50 years serving the community"
- Association memberships
- Size and scope of firm
- Authorized Brands
- Sales, Services, Parts and Rentals - "Distributor of Cincinnati Bell Wireless products"
- Slogans
- Special Features
- List unique features - "Delivery 24 Hours a Day"
- Completeness of Service
- Hours, Delivery, Parking, Estimates, Credit - "Open every day 10am - 9pm, free parking"
- Illustration and Copy
- Picture appeal
- Copy arrangement
- Location and Area Served
- Prominent landmarks
- Accessibility - "Two miles east of Exit 42 off of Rt. 71"
- Map
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