Advertising
Print Advertising
Internet Advertising
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Print Advertising
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Tips on Advertising
 1. Ad Flow/Design
In general, an ad has good flow if you can place your finger where your attention is drawn first and then move through all of the information in the ad without lifting a finger.
Keep the readers' eyes heading directly to the phone number.
Avoid typestyles that are too ornate.
Use white space, an important design element. A liberal use of white space (or, in this case, “yellow” space) will help to keep your ad clean, uncluttered and easy to read.
Size does matter.
2. Headline
Make sure that your headline captures the reader's attention and draws him/her into your ad.
Make a bold statement or ask a question to grab reader interest.
Identify the single most important feature of your business that sets you apart from your competition.
3. Copy
Emphasize the benefits of your product or service.
Specify brand names and areas of specialization.
Be sure to include vital information about your location, hours, parking, credit and your Web site address, if applicable.
The content of the ad, being determined in part by the size of the ad can also help capture a potential customer's attention. A larger ad allows more space for copy, graphics, and location information, features generally desired by the directory user.
4. Color
Color attracts attention and has the ability to enhance your ad.
You can use color creatively to illustrate your product.
5. Logo
If you have a distinctive logo, use it to gain attention in your ad.
6. Illustrations
Besides your headline, an illustration is the most effective way to attract the customers' attention.
Use illustrations to display your products or services.
7. Borders
A distinctive border can be used to create a mood or tie in with your products or services.
8. Process Color/White Knock-Out/Four-Color
These ads capture attention because their illustration looks more realistic.
Highlight pertinent and unique information about your business.
Communicate information more quickly by stopping consumers' eyes.
Make your in-column ad stand out from the competition.
Contact Cincinnati Bell Directory to help you design the right ad for your business needs.
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